T-Shirts aren’t “One Size Fits All,” Websites should be like T-Shirts– Sized to fit!
Like our clothes, your website isn’t just an expression of personal taste, it has an impact on those who see it. It should be designed to engage your visitors to learn more or participate.
And just as nice as that brand-new suit looks the first time you wear it, your website should be just as nice. You wouldn’t wear a pare of torn jeans to work, would you?
Your businesses or organization has its own special target audience and personality. After looking at lots of websites that don’t do a good job of expressing an organization’s image and purpose, I have come to this conclusion:
In the Web, One Size Does Not Fit All.
Some of your choices may not be a good fit.
Consider these approaches and whether they might be a match or mismatch for you:
1. Do it Your Self (DIY)- For many nonprofits and churches, DIY has been the way things get done. As your group grows, a homemade looking website won’t take you where you need to go. Your website provides the first impression for your organization. For busy business owners, DIY is often a very poor choice, and DIY can cost the lots of business.
2. Do it Yourself with Some Help- Now this is a step up, getting someone to set up your site and get you started with some graphics and expert layout. This will produce a better product and still provide an inexpensive option.
3. Help Someone Do it For You- For many, this is a good choice. You provide key written text and direction for the kind of look and feel that best fits you and your target audience, but a web expert develops the site. Your involvement will ensure that the costs stay reasonable and that your style is present. It’s probably not realistic to think that your website is going to be born without your direct involvement anyway. Once complete, you can contribute or share the work to make updates.
4. Outsource The Whole Thing- If you are building a serious brand, with large scale implications, you should give serious thought to an outsourced approach. Brand experts and graphic designers can provide a custom look and feel that you can’t get with a less expensive option, and this provides gives you obvious brand differentiation. The long term upkeep of the site can still allow for your contribution, using a good content management system.
Deciding which approach to take with your website is all about measuring your ability to participate, and ensuring that the end product will take present your brand to your target audience in a way that will draw them in. A misfit with your website can be an embarrassment and can work against the growth you are trying to build–take care in making these choices.
If you are in the DIY category, don’t miss the Website Workshop on October 12 either in person in Southern VA, or by attending online. If you need to outsource your website, then contact me and I can make a great referral to a resource that can do a cost effective job and make your website sing, dance or otherwise stand out.